Urban Tool’s Bluetooth perCushion for rich urban tools

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It’s hard to pinpoint the most ridiculous thing about the Urban Tool perCushion which we first peeped as a concept. Is it the vendor’s not so flattering name, the marketing shot above, or the fact that Urban Tool will be charging about $500 for their Bluetooth mono-speaker cushion when it begins shipping sometime between October and Christmas? We had the chance to try the perCushion out at CeBIT ourselves. The pillow itself is rigid — think martini lounging, not bedtime — and constructed with enough finesse to support your Bluetooth audio streaming or cellphone handsfree adventures in sloth. In its defense, Urban Tool knows that the perCushion is destined to be nothing more than a novelty product at that price range. It’s simply meant to bring attention to the rest of its product catalog. Still, we’re not sure this is the type of attention they wanted.


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