SiRF toots its own horn, readies location-enabling features for Android

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It’s not like we weren’t already aware of SiRF’s participation in the Open Handset Alliance, but nevertheless, the company is sounding pretty ecstatic about the software developer kit it “just received.” Reportedly, the outfit is already hard at work on “end-to-end location-enabling features” for Android, and in case you couldn’t guess, it’s also providing Android platform support for a plethora of products based on its famed SiRFstarIII architecture. Essentially, the firm is hoping to take advantage of having location as a “native feature” within Android, and it makes the obvious sound a whole lot more intriguing by teasing us with visions of “out-of-the-box locative experiences” involving geo-tagging, geo-searching and social networking. Still, we’ll tip our hat to any form of tight integration, but this here’s probably nothing to get riled up over.


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