Panasonic to bundle (discounted) Blu-ray players with plasmas — 2 new players in January

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Although coy with any detail, Panasonic just put the industry on notice with its Blu-ray plans for the US. In a move to double its Stateside market share, Panny will begin bundling Blu-ray players with their plasma TVs next week. The move specifically targets Circuit City and Best Buy among other big-box retailers and “may” result in a discount. This according to Masayuki Kozuka, a general manager in charge of the company’s storage device strategy. We’ll take that as a confirmed discount. After all, without a price drop, why bother — it’s not like profile 1.1 support will be the cause for that huge upsurge in sales. A Panasonic spokesman also said that they would release two new “higher-end” (read: more expensive) Blu-ray players in January. We’ll likely hear more on that little nugget at CES.


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