While Nintendo having trouble meeting demand for the Wii is hardly news, it looks like those supply problems now have the company reconsidering its advertising plans, with some ads in the U.K. apparently already pulled. According to Marketing Week, Nintendo says that’s being done in order to “take a responsible stance this Christmas and not fuel demand.” In their place, Nintendo will reportedly be running more ads for the DS, which it seemingly has no trouble cranking out (the Wii ads will then return in full force in early 2008). No word if the advertising drawback will also extend to North America, but it certainly seems like there’s enough shortages to go around.

[Via Wii Fanboy]