SanDisk announces Sansa TakeTV, Fanfare video download service

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That SanDisk Sansa TakeTV we saw over the weekend? Well, it’s officially announced: the USBTV is now the TakeTV, and will take advantage of a new video platform called Fanfare. The details:

Sansa TakeTV

  • 4GB and 8GB sizes, $100 and $150 respectively
  • Supports DivX (including Home Theater profile), XVID, and MPEG-4
  • Up to 720 x 576 resolution
  • On sale immediately
  • Intended for use in downloading shows from one’s computer to the TakeTV (which is then physically moved to the TV)

Fanfare online video service

  • Launching with content from CBS, Jaman, Showtime, Smithsonian Networks, The Weather Channel and TV Guide Broadband, including shows such as CSI, Survivor China, Dexter, and Sleeper Cell
  • Video downloads will be both ad-supported (free) and paid (not sure how much yet), depending on the wishes of the content creators
  • Fanfare video will also be playable on Sansa portable media devices
  • Yes, it’s DRMed, and yes, it’s proprietary: TrustedFlash, developed by SanDisk
  • Launching in beta today, officially launching in 2008


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