Cross-marketing is great and all, but we’d rather know how we factor into this new partnership between MTV, Real and Verizon Wireless. Turns out a few things will be changing from the get go. For one, Urge customers can dive into Rhapsody starting today, using their existing login info to get their feet wet in the #1 subscription service. Rhapsody users will also be enjoying a bit of MTV, VH1 and CMT content, but it’s not perfectly clear what or when they’ll be getting it. Real also confirmed that it’ll be keeping its current partnerships with the likes of Best Buy, SanDisk and TiVo. For Verizon’s part of the action, they’ll be giving you Rhapsody versions of your over-the-air purchases in a few months. Otherwise, the future is unclear. According to the press release, Rhapsody is “the exclusive digital music service for Real and for MTV Networks’ premier music and pop culture brands in the United States.” That said, MTV hasn’t really said anything too solid on its exit from Microsoft cahoots with its current Urge offering, so we’ll just have to wait and see how this all pans out.
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