Animation studio Imagi inks distribution deal with Wowwee

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Imagi, the animation studio behind the recent Teenage Mutant Ninja Turtles film, and the upcoming Gatchaman and Astro Boy movies, has inked a deal with Wowwee Ltd., makers of the infamous Robosapien (amongst others), which will grant the toy-maker exclusive distribution rights for the studio’s properties. According to the company press release, Wowwee will provide some of its proprietary technology for use in toys related to the upcoming pictures, which will closely replicate the look and story of the films in both design and “play patterns.” As Imagi co-CEO Douglas Glen puts it “All too often, film-licensed toys fail to live up to kids’ expectations, because they fall so far short of what the kids see on the movie screen,” but Imagi and Wowwee will seek to avoid this by having toy designers and filmmakers work closely with one-another. Our personal hope is to see a life-size, fully functional Astro Boy… with feelings. Maybe we’re expecting too much.


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