That’s all folks. We’ve just received official word from Toshiba that they’re stopping producing hi-def players and discs immediately.

In a statement released this morning, they said: “Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders.”

They do go on to say, however, that they will provide ongoing support for those unlucky enough to have the obsolete tech festering under their tellies.

“We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba Corporation.

Tosh say they will,”…continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content.”

Whether this means we’ll be seeing Tosh Blu-Ray players remains a moot point. For now, they’re reducing shipments with a view to a complete cessation of trade by the end of March.

Do you have an HD-DVD player? How do you feel about this swift end to the format war? Let us know in the comments section

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