Switched On: Chrome’s shine could blind Android



Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

It’s been a year of milestones for Android in the U.S. The number of handsets with the Google-developed software has grown from one to eight. Three of the four major national carriers, including Verizon Wireless, the country’s largest, now offer Android phones. HTC’s Hero and Motorola’s CLIQ have shown how Android supports customization by manufacturers. And the Motorola Droid has marked the debut of Android 2.0.

When the T-Mobile G1 was launched, Switched On discussed Google’s growing rivalry with Apple. But now Google itself an even more formidable threat to the Android than Apple or even Microsoft. Growing out of the group that created the Chrome browser, Google’s Chrome OS creates a relatively lightweight layer of hardware management code primarily for the purpose of running one native app, the Chrome browser. While Chrome OS can take advantage of local processing and resources, the OS foregoes local applications, citing a need to preserve speed, security and simplicity.

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Switched On: Chrome’s shine could blind Android originally appeared on Engadget on Tue, 24 Nov 2009 18:30:00 EST. Please see our terms for use of feeds.

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OS Xbox Pro casemod build video is mesmerizing



We’ve certainly seen plenty of hackintoshes in our time, but Will Urbina’s OS Xbox Pro is also one of the cleanest casemods we’ve ever seen. Built so that Will can run Final Cut Pro for his job as a video editor, the machine is based on an EFI-X hackintosh dongle, and inside it sports an 2.93GHz Intel Core 2 Quad Q9550s paired with an NVIDIA GeForce 9800GT card, 8GB of RAM, an 16GB SSD, and four traditional hard drives: one each to boot Windows 7 and OS X, and two 500GB 7,200rpm drives in a RAID0 array for video editing. Will says his total parts cost was under $1,500 for a system that matches a $4,500 Mac Pro, but that obviously doesn’t include the value of his time — which, judging by the totally captivating build video, should be plenty expensive. Check it below.

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OS Xbox Pro casemod build video is mesmerizing originally appeared on Engadget on Tue, 24 Nov 2009 17:44:00 EST. Please see our terms for use of feeds.

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LaCie packs 2TB HDD, DLNA support into LaCinema Classic HD



LaCie’s LaCinema Classic multimedia hard drive was a fine device, but if you’re anything like us, you’re never perfectly satisfied. Thus, we’re stoked to see the outfit issuing a revamped version of the aforesaid device today, with the LaCinema Classic HD including up to 2TB of internal storage space, (optional) 802.11n WiFi and built-in DLNA server capabilities. As you’d expect, this sexy black block will stream multimedia from your Mac or PC onto your HDTV, and the included HDMI port (and cable) should ensure that transfers remain gorgeous. We’re told that format support won’t be an issue, and if you’re a believer, you can get your pre-order in now for $249.99 (1TB). Rear shot is after the break.

Continue reading LaCie packs 2TB HDD, DLNA support into LaCinema Classic HD

LaCie packs 2TB HDD, DLNA support into LaCinema Classic HD originally appeared on Engadget on Tue, 24 Nov 2009 17:21:00 EST. Please see our terms for use of feeds.

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Chrome OS like lightning from a USB key: we could get used to this



We finally got around to prepping a USB key so we could boot to Chrome OS natively, and let us tell you: it’s a world of difference. Of course, running something natively instead of virtualized is always going to be a treat, but what we’re seeing with Chrome OS is actually on par performance-wise with our crazy expectations for a stripped-down OS. It boots in mere seconds and loads websites with the best of them. The build we’re using, courtesy of @hexxeh on Twitter, who made all this possible with some great instructions and a masterfully-built chromiumos.img, was also able to log into the apps pane — something we didn’t pull off on our virtualized rig. We wouldn’t call this our main Linux jam just yet, but even as we strut cockily back to our “big people computer,” it’s hard not to feel the love for something this simple and swift. If you want to do this with your own netbook, hit up Hexxeh’s instructions at the read link below (we found the Windows how-to easiest to follow, for what it’s worth), and if you want to be a mere voyeur you can hit up a video demonstration after the break.

Update: if you’re having trouble with the source link you can try mirrored links to the torrent here and here.

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Chrome OS like lightning from a USB key: we could get used to this originally appeared on Engadget on Tue, 24 Nov 2009 16:52:00 EST. Please see our terms for use of feeds.

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Survey: Droid advertising scaring men right into dutiful brand loyalty



Glowing red cyborg eyes, bombs dropped from stealth fighters, emotionless calls of “DRRROOOIIID” every time you get a text message — it’s enough to scare yesterday’s lunch out of anyone. Verizon’s no-holds-barred advertising campaign for the Motorola Droid has been so hellishly frightening overwhelmingly successful, in fact, that it appears to be paying dividends either directly or indirectly against Moto’s biggest rivals. YouGov’s BrandIndex — an ongoing survey measuring brand loyalty through some secret-sauce methodology that only analysts would fully comprehend — shows a marked spike in Moto’s score in the critical adult male category, while Apple and RIM have taken hits over the same period. These numbers look terribly volatile over a relative short span, so we’re not going to be rushing to any conclusions — but by any measure, it’s pretty wild to see Moto go from a has-been to besting the bulletproof cult of iPhone in just a few short weeks. In the long term, it’ll be interesting to see just how deeply Moto’s and Apple’s carrier relationships are factoring into public sentiment; after all, momentum’s certainly on Verizon’s side right now.

Survey: Droid advertising scaring men right into dutiful brand loyalty originally appeared on Engadget on Tue, 24 Nov 2009 16:23:00 EST. Please see our terms for use of feeds.

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