We’re proud to congratulate Ross Rubin (@rossrubin) on five years of Switched On, a column about consumer technology. Check out the first-ever Switched On right here — we’re looking forward to five more years!
Good morning, students. My name is Dr. John Fleming and I welcome you all to MKTG 503: Fictional Technology Product Development. Hopefully, you’ve all fulfilled the prerequisites to this class, MTG 324: New Product Development and any accredited undergraduate Government class in plausible deniability. As your professor this semester, I’d like to provide a brief overview of the material we will be covering in the emerging field of developing and marketing products that generate incredible amounts of media attention and consumer interest but do not actually exist.
Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ignore these goals and create figments that have incredible gee-whiz factors that safely ignore considerations such as marketplace pricing and target demographics. Students will generate buzz for a three-paneled OLED ereader that is powered by solar energy while acting as a tanning bed for the burgeoning tween market.
Continue reading Switched On: Developing a sense of rumor
Switched On: Developing a sense of rumor originally appeared on Engadget on Sat, 07 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
If we’re being honest (and trust us, we’re being honest), Pranav Mistry’s Sixth Sense contraption has always baffled us. It’s kind of like Sony’s Rolly. It looks cool, it sounds rad, but we’re fairly certain only 2.49 people actually know and fully comprehend how it works. That said, we’re more than jazzed about the possibility of having wearable gesture interfaces gracing every human we come into contact with, and rather than attempting to make his invention “comply with some kind of corporate policy,” he’s purportedly aiming to release the source code into the wild in order to let “people make their own systems.” Nice guy, huh? All told, the Sixth Sense can be built for around $350 (plus oodles of unpaid time off), and we’re pretty certain that a few talented DIYers can get this thing whipped into shape far quicker than Mega Corp X. So, how’s about a release date for that code?
[Via AboutProjectors]
Filed under: Displays, Wearables
Sixth Sense creator to release code, wearable gesture interface becomes a reality for all originally appeared on Engadget on Sat, 07 Nov 2009 10:12:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Dell leaves Apple gasping for Air… and other recycled puns.
ASRock’s family of nettops may not be anything special when it comes to design, but the ION 330HT-BD can definitely handle its fair share of multimedia. The Atom CPU could unquestionably use a bit lot more oomph, but the NVIDIA Ion GPU and the integrated Blu-ray drive make this little fellow quite the entertainer. Care to see what it looks like inside and out? Hop on past the break and mash play, then.
Continue reading ASRock ION 330HT-BD nettop gets unboxed and cracked open on video
Filed under: Desktops
ASRock ION 330HT-BD nettop gets unboxed and cracked open on video originally appeared on Engadget on Sat, 07 Nov 2009 08:16:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Just how good is 3′s Spotify Premium deal?
