We know it looks like HD DVD’s death is a foregone conclusion at this point, but it isn’t official until Toshiba says it is, and Ars is reporting that a number of their sources have pegged the impending announcement for within the next few days — not weeks. Apparently HD DVD’s future was in serious jeopardy even before Netflix dropped ’em, and the holdup on Toshiba’s part now comes from the company’s need to formulate its plans to shut down production — which is no small task given the volume of hardware and media they were geared up to move.
Of course, out Tokyo way the party line’s all the same. Our Japanese bureau checked in with Toshiba HQ, which was obviously on PR red alert since they responded to our query in nine minutes, and well well before business hours. The boilerplate response is about what you’d expect, though: “We are considering our future business policies and plans, and studying the market response [to recent developments].” Let’s just get this thing over with already, okay Toshiba?