YouTube copyright protection system unveiled

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Yesterday YouTube unveiled YouTube Video Identification, a system designed to prevent copyrighted videos from making their way onto the site without the consent of the owner. Rather cunningly, YouTube requires that content owners send in a master copy of all their copyrighted content — y’know, so they can cross reference it against uploads (nothing to do with Google’s aim of indexing everything, ever … no.) Any data that matches the reference data can be deleted automatically, but only if the content owner says so. According to YouTube chief counsel Zahavah Levine, there will be a way for content owners to set it up so YouTube can scan content on other servers — removing the requirement for a master copy to be uploaded to YouTube — although Levine said that method “would be more difficult.” For who, Google, or the TV and movie studios?

[Thanks, Michelle]


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