Steve Jobs vs. buttons

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Did you know the Toyko Apple store’s elevator has no buttons? It’s designed to just stop at every floor — it’s just simpler that way. Apparently. (Oook.) This tidbit and many more as the Wall St. Journal gets granular on Apple’s (read: Steve Jobs’s) long-waged war on buttons. Won’t someone please think of the children? [Warning: subscription required]

 

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